Naturally the younger generation attracts a series of disrespect at the dealership. Dealerships are money hungry, and pursue this money thirst by selecting "applicable" candidates.
When I bought my Carrera Turbo S, I walked into the dealership in my casuals, and was ignored for 45 minutes. After growing impatient I approached a sales man and asked for a manager. After a look of disdain he left and returned with a middle aged women. She, impolitely, asked what it was I needed. I responded by saying I had a certified check for $200k and wanted a Turbo S, producing the check for her to see. Suddenly I was a customer! Except I didn't stand for ignorant behavior, and after 30 mins of begging, pleading and price dropping, I got my car, a cover, a set of winter tires/rims and knocked $25,000 of the price. It's sad I had to produce money before this happened.
Dealerships need to realize that the real money isn't in the people who are 50+ with money, but in the 18-20s that are looking to buy their first new car. A company that goes out of it's way to appeal the youth will have their sales for the rest of their life. Selling one 20K car doesn't make as much as locking in $100K of sales in a lifetime.
Oh, and I'm not a youngster, at 39, I'm no youth.
A real mopar is a mopar; and they don't make Mopars anymore.